The AI stack for your business.

There are more AI tools than anyone can keep up with. It's easier to think in layers. Most businesses use several of them, and each layer has a clear sign that it's the right one for the job.

Start at the top

LAYER1

AI built into software you already pay forStart here

Use whenIt already covers the job.

ServiceTitanSalesforceHubSpot

LAYER2

An AI assistant where your team works

Use whenPeople need help with daily work.

ChatGPTClaudeinsideMicrosoft 365SlackGoogle Workspace

LAYER3

Automations for repeatable steps

Use whenSame steps, high volume, money or audits.

n8nMake

LAYER4

Custom codeOnly if needed

Use whenUnique, proven workflow + in-house engineers.

Claude Code

Layer 1AI built into software you already pay for

Your CRM, field service, or marketing software may already include AI features. Tools like ServiceTitan, Salesforce, and HubSpot are examples. If one of them already covers the job, turn it on and stop there.

Layer 2An AI assistant where your team works

When people need help with their daily work, give them ChatGPT or Claude inside the places they already spend the day, like Microsoft 365, Slack, or Google Workspace.

Layer 3Automations for repeatable steps

When the same steps happen over and over, at high volume, or anywhere money or an audit is involved, use an automation tool like n8n or Make. It runs those steps the same way every time.

Layer 4Custom code, only if needed

Build custom, with a tool like Claude Code, only when the workflow is unique, already proven, and you have in-house engineers to look after it.